As a UX advocate, I blend the structured problem-solving mindset of Generation X with the tech fluency of a Millennial—a perspective that enables me to create seamless, intuitive digital experiences.

My career began in entrepreneurship, where I spent over 15 years running my own business. During that time, I discovered my passion for designing and optimizing user experiences, particularly through managing our Shopify-based e-commerce platform.

I view UX architecture as the bridge between technology and human needs, ensuring that digital solutions not only function efficiently but also create meaningful interactions. I am driven by empathy and usability, always seeking to align user goals with technological capabilities to build products that are both intuitive and impactful.

Beyond work, I find inspiration in the outdoors—especially camping along Lake Superior. I’m an avid reader, leading a book club, and I enjoy fiber arts like knitting and weaving. I’m always eager to explore new crafts and creative problem-solving techniques, both in design and in life.